Arakele was launched by Project Pencil Case, a British charity established to help Ethiopian students with essential school materials, as a vocational training center to help women who were unable to complete school. The college specializes in fashion design, and provides a pathway to a career for many of the women who attend. As of 2017, Arakele has become a recognized trade college.
We designed and built Arakele's website to focus on providing information for potential benefactors, rather than prospective students, although it has elements to allow for both uses. The site was designed to be as simple as possible to allow for maintenance and upkeep by Arakele staff, without requiring much prior experience in web design.
We additionally designed Arakele's logo, a stylized sewing machine based on the colors of the Ethiopian flag (a popular theme in Ethiopian design culture).