MB KLEIN INC

VIDEO PRODUCTION   GRAPHIC DESIGN   SOCIAL MEDIA MANAGEMENT

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Crafting a Stronger Online Presence

MB Klein Inc, known online as Modeltrainstuff.com, started as a hardware store in Baltimore in 1913. Over the years it transitioned into a successful model train retailer, and became an early adopter of eCommerce, crafting a strong reputation online. As other model train retailers joined the online market, MB Klein realized they needed to do something different in order to continue to stand out and retain their loyal customer base while also continuing to build their recognition. 

We joined with Modeltrainstuff to develop a strong social media presence to help boost their online exposure. We set up and managed a Youtube channel to showcase their products, took over management of their under-utilized Facebook page and additionally assisted in the design process for their website refresh, which was completed in 2015. 

After seeing their numbers decline in the months beforehand, they enjoyed a complete turnaround in 2015, breaking their own record for website views. Our relationship with them continues, as we manage their Youtube account, and their Facebook page, both of which continually enjoy thousands of views per week. We also produce their banner graphics on their homepage at www.modeltrainstuff.com 

 
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Youtube & Facebook Statistics

Updated June 2016


Youtube & Facebook Followers 

10,902

Youtube Video Views

798,296

Facebook Post "Likes" 

14,100

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"New Trend Media's drive and talent was instrumental in helping us build and grow our visual media presence"

Matt Ehrhart, Ecommerce Manager Modeltrainstuff.com
 

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